CapturIQ vs RB2B
RB2B tells you who visited your site by matching anonymous visitors to LinkedIn profiles and pushing the identity to Slack. CapturIQ gets the visitor to tell you themselves — a warm, consent-based lead instead of a profile to cold-reach.
The consent-based lead capture layer RB2B is not designed to be
RB2B is built for sales teams who want to know who visited so they can reach out. CapturIQ is built to capture the lead at the decision moment — so your sales team starts the conversation with someone who already asked to be contacted.
The real difference
RB2B gives you a name to reach out to. CapturIQ gives you a lead who wants to hear from you.
That distinction changes everything about how your sales motion begins.
Where each one wins
RB2B is for outbound context. CapturIQ is for inbound capture.
If your sales team lives in outbound and wants to know which companies are visiting before they reach out, RB2B makes sense. If your goal is warm inbound leads from visitors who are already deciding, CapturIQ is the stronger fit.
You need company-level visitor intelligence for outbound
RB2B is strong when your sales team does outbound prospecting and wants to know which companies are visiting your site before they cold-reach on LinkedIn.
You want the lead to come to you
CapturIQ is built around getting the high-intent visitor to raise their hand. The output is a warm, consent-based lead — someone your sales team can follow up with directly, without any cold outreach.
You want identity context plus inbound leads
RB2B can surface company-level intelligence for your outbound team. CapturIQ can capture the warm inbound lead before the visitor disappears. They are built for different parts of the same motion.
A cleaner mental model
RB2B tells you who visited. CapturIQ gets them to tell you themselves.
One gives you a name to work with. The other gives you a warm lead who already asked to hear from you. The sales motion that follows is very different.
RB2B shows you the visitor
Your sales team gets a LinkedIn profile and company name for visitors matched to the database.
The visitor still did not ask to hear from you
Identity data is useful context for outbound. But it is not the same as a lead who is ready for the conversation.
CapturIQ captures them
The high-intent visitor becomes a warm, consent-based lead in real time — before they disappear.
Questions
Common questions about CapturIQ vs RB2B
What is the main difference between CapturIQ and RB2B?
RB2B de-anonymizes visitors using LinkedIn matching and delivers their identity to Slack so your sales team can reach out. CapturIQ shows a well-timed capture prompt and gets the visitor to give you their contact information directly — a warm, consent-based lead rather than an identity signal for cold outreach.
Can CapturIQ replace RB2B?
They solve different problems. RB2B is built for outbound sales development — identify who visited, then reach out. CapturIQ is built for inbound lead capture — get the visitor to raise their hand. If your sales motion relies on knowing who visited before doing cold outreach, RB2B still has a role. If you want warm inbound leads, CapturIQ is the stronger fit.
When should I choose CapturIQ?
Choose CapturIQ when you want warm, consent-based leads your sales team can follow up with directly — not a list of anonymous visitors to cold-reach on LinkedIn. CapturIQ is the better fit when your sales motion depends on intent and permission, not identity guessing.
Before they disappear
Stop guessing who visited. Start capturing the leads who are ready.
Your sales team should not have to cold-reach everyone who visits. CapturIQ gives them warm leads who already asked to be contacted.